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  SNS REAAL strives to be the preferred financial specialist for retail and SME
clients1 in the Netherlands. SNS REAAL wants to help its clients grow in
terms of their financial opportunities by offering accessible and trans-
parent banking and insurance products. SNS REAAL focuses mainly on
the Dutch market. Its activities cover three main product groups:
mortgages and property finance, asset growth (i.e. savings and
investments), insurance and pensions.SNS REAAL wants to distinguish itself in the market it operates in by: Strong market positions based on a tight focus on core product and client groups.
Recognisable governance based on the core values integrity, client focus,
accessibility and commitment.
Innovative capacity.
Largely standardised products and operational processes.
Complementary brands and distribution methods.
SNS REAAL has the following competitive strengths:
- Focus on the Netherlands, client groups and core products.SNS REAAL has developed a great deal of expertise in developing, selling and distributing financial retail products in the Netherlands. Resources and management focus are concentrated on core product and client groups, which to a certain extent explain the organisation's great innovative capacity. SNS REAAL is one of the big players in the Dutch market for retail mortgages, savings, property finance, life insurance and pensions.
- Innovation.Thanks to its efficient organisation, its good client and market information, its specialisation in the retail and SME markets and a stimulating business culture, SNS REAAL is frequently able to create outstandingly innovative products and services.
- Distribution.Diversification in distribution channels leads to a high return on sales effort, by capitalising on specific opportunities in each distribution channel and on cross-selling opportunities. Cooperation with intermediaries is also strong. This is important particularly in the mortgage and insurance markets.
- Moderate risk profile.Focusing on a limited number of banking and insurance products for retail and SME clients in the Netherlands, and properly balancing risk, capital and return by means of continuous and proactive risk management, mitigates the risk profile.
- Operational organisation and ICT infrastructure.In the Dutch banking sector, SNS REAAL has a strong efficiency ratio and in the Dutch insurance sector, a strong operational costs/premium ratio. SNS REAAL is a flexible and efficient organisation, partly because of its increasing automation, with short time-to-market for products. It is capable of rapidly making a good return on the companies it acquires, inter alia, through cost synergies, as has been demonstrated in recent years.
- Supply of sustainable products.ASN Bank has a solid position in the retail market and SNS Asset Management is establishing a position in the institutional market for sustainable products.
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