Focus
We believe in having the best prospects in our own country.
As a Dutch bancassurance company, we focus on the Netherlands. Because our own labels, in our country, have strong positions, each with their own specialism. Surely the best basis for continued growth.
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In our genes
We’ve been engaged in corporate sustainability for many generations.
We started as a savings bank for the ‘common’ people, and as an insurer for trade union members. Those roots are still visible today. They laid the foundation for our activities. And they are reflected in our mission: Simplicity in finance.
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Culture
Making progress by helping each other.
A good relationship forms the basis for fruitful cooperation. Between colleagues, but also between SNS REAAL and customers, between us and you.
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Simplicity
A clear choice makes choosing easy.
A multitude of choices doesn’t make it easier. Our aim is to make each customer a clear offer, and give clear choices. So everybody knows what to choose.
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Sharing knowledge
Working on simplicity in finance.
Our employees are key to our customers’ satisfaction. They are the ones that make good on our promise day after day. That’s why our CEO, Ronald Latenstein, regularly visits branches to listen to the people who work on simplicity in finance.
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Our brands
1 company,
several strong
brandsThe face of SNS REAAL.
Because everyone is different, SNS REAAL brand portfolio comprises various strong brands. Thus, we have something for everyone and respond to the needs and wishes of our customers as much as possible.
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Annual Report 2011
One integrated online report
We have combined our financial annual report and corporate responsibility annual report into one online annual report.
This year, we have an integrated annual report: financial and corporate responsibility reporting merged in a single report. For us, this is a very logical thing to do because corporate responsibility lies at the heart of SNS REAAL, as it has been since its establishment 200 years ago. Corporate responsibility is not something we do on the side; it is embedded in our business.
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Mission
Simplicity
in financeWe want everyone in the Netherlands to be able to understand their financial affairs.
Simplicity in finance. That says exactly what we wish to achieve. We will be the financial services provider that makes finance extremely simple and accessible to all.
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Documentaries
Innovation through simplicity
Watch the documentaries and read how SNS REAAL responds to what is going on in society.
The title of our Annual Report 2011. A company can only innovate if it knows what is going on in society. In three short documentaries, people in the Netherlands tell us what they think of Simplicity in finance, Money and Safety & Security and Responsibility.
Watch the documentaries:
- Simplicity in finance
- Money and Safety & Security
- Responsibility -
History
2 centuries
SNS REAAL has a long history.
SNS REAAL has a long history in Dutch society. The organisation evolved from various regional savings banks and various insurance companies.